5 expert tips electricians need to know on how to handle a business crisis
Recent research has shown over a quarter of tradespeople are searching for second jobs, meaning spending money on PR and marketing for many UK electricians is very difficult. With electricians potentially facing issues at some point which could prove to be a PR nightmare, issues such as wiring causing serious harm to a client. How these incidents are handled by electricians could make or break their reputations as a business, especially if they are in the early stages of developing their career. With budgets tight, to help, the experts at money.co.uk business insurance have offered their tips on minimising the risk of a PR crisis and dealing with one effectively: Electricians have the potential to cause serious damage to a customer’s home if they make a mistake when wiring and create a fire hazard. A legal claim of this kind has the potential to close down a business in this sector. To avoid this: How to handle a PR crisis: Remove the risk As soon as you’re made aware of an issue, if possible, you should remove the risk element. This could mean removing a post from the business’ social media page if it’s caused a legal issue, or stopping selling a certain product or offering a certain service if it’s putting customers at risk. Acting fast means there’s less risk of the issue escalating by being seen by more people or causing more harm and complaints. Communicate with the customer If the incident relates to a customer, engaging with that disgruntled customer quickly and empathetically can go a long way in resolving the situation and stop it from spiralling into a bigger issue. Showing genuine compassion, offering an apology, and explaining how you plan to rectify the situation, can help to rebuild your relationship with the customer and protect your business’ reputation as one that cares about its customers. Prepare a statement If the incident is already public knowledge (for example, due to a poor online review) or you have a duty of care to make it public knowledge (such as if other customers could be at risk), then you’ll need to prepare a statement. Posting a statement on your brand’s website or social media pages can allow you to address the issue – as well as any public backlash – head-on. Showing transparency and commitment to rectifying the situation can help to build trust in your business and prevent alienating customers. Talk to your insurer If the crisis has the potential to escalate to legal proceedings, you’ll want to speak to your business insurance provider and check the terms of your policy. You may need to claim on your insurance to cover legal costs, be it a legal infringement or being sued by a customer. Your insurer can advise you on how to handle the process and obtain the necessary funds without risking your business’s financial standing. Take the learnings After making it through a crisis and the fall-out, you’ll no doubt want to move on and forget it happened. But one of the most important parts of crisis management is taking learnings from these incidents to avoid the same thing happening again, or to deal with it faster and more effectively next time. Make sure to keep a log of any incidents and the learnings, and update your crisis management strategy accordingly You can find these insights, a comment from money.co.uk’s business insurance expert
REGISTRATIONS ARE OPEN: CEF brings the fourth series of TechTalks to UK Locations
The leading electrical wholesaler, CEF has announced registration for the fourth series of the award-winning TechTalks, which commences in September is now open. The free and educational event returns for its fourth series, bringing along expert advisers and presenters to over 20 UK locations. Registration is open for customers to attend a local TechTalk, enabling them to gain insightful information on the latest regulations, standards, products and news from over 20 leading brands with CPD-accredited training. The upcoming series, which is centred around the ‘Have your say’ theme will provide electricians with a platform to collaborate with CEF and the Institute of Engineering and Technology, the event partners. Giving attendees the chance to expand their knowledge about the industry as well as share their own opinions plus ask questions. CEF’s Head of Technical Solutions Darren Staniforth says: “We are thrilled to be returning for our fourth series of CEF TechTalks. We’ve had more than 10,000 people attend the previous series, and we’re excited to have the opportunity to further connect with our customers.” Alongside the events, digital certificates marking attendance and CPD accreditation will be emailed to all attendees post-event. Additionally, CEF will offer exclusive discounts and giveaways to all event participants and a pack of Techcards which act as a handy reference to the topics covered at each talk. Complimentary breakfast and refreshments are served at all events. The talks will commence from September 2024 until November 2024. For more information and to secure a place, visit your local CEF branch or register for free at https://www.cef.co.uk/tech-talks
Verge Connect powering up Hewland Engineering with EV Chargers installation
Verge Connect proudly announce the installation of V-Go EV Chargers at the main site of Hewland Engineering Ltd, a renowned UK precision power train design and manufacturing company. The installation of V-Go EV chargers, which is a testimony to their exceptional quality, reliable, easy-to-use and cost-effect solutions. Also marking a notable step for Hewland Engineering’s social responsibility towards enhancing its green credentials, allowing its employees and visitors to access better sustainable transport solutions. All V-Go EV chargers are OZEV compliant, plus Verve Connect’s trust OZEV-certified installer implemented the installation, enabling Hewland Engineering to benefit from the OZEV grant scheme, allowing lower project costs. Chris Edwards, Chief Commercial Officer at Verve Connect, commented on the project: “We are excited to support Hewland Engineering in their commitment to sustainability by providing our excellent 7kW robust metal cased V-Go EV chargers. The chargers are designed to be both attractive and exceptionally durable, providing a long service life and low maintenance. In addition to easy installation and software setup process, V-Go chargers carry a class leading customer service to ensure our chargers are always ready to use. We’re confident that Hewland’s staff will appreciate the high build quality and easy charging experience our products deliver.” Hewland Engineering Ltd is equally enthusiastic about the new installation. Andy Morley, Managing Director at Hewland stated, “The quick installation and easy setup of Verve Connect’s V-Go charge points have made a significant positive impact on our workplace. We’re delighted to offer our employees and visitors the convenience of charging their electric vehicles on-site.” Verve Connect’s V-Go EV chargers are available in 7kW or 22kW options, catering for homeowners, landlords, or business owners. With impact resistant design using heavy gauge metal construction, the products are engineered for hassle-free hardware installation and software setup, providing features including DLM and PEN Fault Protection, WiFi, Ethernet , 4G connectivity options and a 3-year warranty. If you are interested in installing EV chargers, or want to be in our training session and become our installation partner, please reach out via v-go@verveconnect.co.uk About V-Go: https://vgoenergy.com/ V-Go Energy is a brand of Verve Connect with the focus on energy solutions. Our company has its headquarters in London with operations covering the UK, EU and Asia Pacific regions. We are a long-standing partner supplying telecommunications equipment into leading international mobile and fixed line business and over the last four years we have expanded our reach into the Energy sector. Our business philosophy is focused on delivering our engineering expertise and business reliability through our quality products and responsiveness. The same proven focus has now been invested in our energy products which include our range of EV Chargers for home, workplace and commercial sectors. For information about Verve Connect, please visit www.verveconnect.co.uk. About Hewland Engineering Ltd Hewland is a transmission design and manufacturing company with headquarters based in Maidenhead, UK and its technical centre based in Southam, UK. Originally a racing gearbox design and manufacturing company, Hewland now specialises in the design, development, manufacturing and testing of bespoke transmission units for a wide range of applications that include automotive, maritime and aerospace sectors. Its partnership with Hero Motors allows Hewland to offer large-scale production volumes in addition to its own small to medium production capability. For more information about Hewland, please visit https://powertrain.hewland.com/ Read our other EV Charge articles
NICEIC expands its UK training
The UK’s leading certification and training body, for the electrical industry NICEIC, is to expand its UK training offer in Penkridge, Telford, Bristol, London Gatwick, Dartford, Manchester and Maidstone. As renewables are increasingly becoming pivotal for the UK, as the net zero goal is approaching, NICEIC has begun to offer additional green energy courses at its approved seven training centres. Topics covered by the qualifications include electric vehicle charge point (EVCP) installation, solar photovoltaic (PV), and electric energy storage (EES). Locations and available training Available at Penkridge Available at Telford, Bristol, London Gatwick, Dartford and Manchester Available at Maidstone These NICEIC training programmes offer professionally accredited continuing professional development (CPD) and ensure businesses stay up to date with industry requirements. Neil Vincent, NICEIC Head of Business and Strategic Partnerships, commented: “This marks an important moment in the continual expansion of our training network as it is our goal to make our qualifications more accessible nationwide alongside our virtual and e-learning offering. “Our training and qualifications aim to bridge the skills gap and ensure that industry professionals meet the highest technical and safety standards.” For more information, visit: Other training articles
Ensuring power in a digital world – Fast and accurate measurements with enhanced load bank technology.
A vital tool for power generator testing and validation is Load Banks, however, efficient testing is becoming a challenge due to ageing equipment. with industrial infrastructure being modernised, what can be done to ensure load bank technology doesn’t get left behind? Andrew Keith, director of load bank manufacturer Power Prove, tells us how advancements in load bank technology are making testing both easier and quicker than ever. Reliable power availability is becoming increasingly significant, with the move towards a digital mindset and increasing dependence on technology, meaning load banks are playing a critical role in the power management puzzle, providing safe and rigorous generator testing, whilst finding the best load bank setup to match business needs can present a challenge. Load bank problems Conventional load banks can leave a lot to be desired. Older technologies often lack the required precision, leading to poor quality measurements. Resulting inaccuracies in test scores can make it harder to spot problems proactively for timely maintenance. This has a knock-on effect to the generator’s reliability, and for critical applications like hospitals or air traffic control, the consequences can be severe. Traditional load banks will typically require manual operation. For remote or hazardous environments, such as an offshore generator or a building rooftop, these access challenges can make regular monitoring and maintenance more challenging. It’s likely that these systems will be checked less frequently than those in more easy-to-reach locations, and so problems are likely to go unchecked until it’s too late. And the increasing connectivity of industry poses another problem. Continued implementation of connected technologies means that manufacturers are starting to reap the benefits, enjoying better visibility over operations and actionable insights to boost productivity. But as we become more and more connected, there’s a risk of older legacy equipment — including the humble load bank — being left behind. Load bank solution It’s clear that load bank technology needs a boost if it’s to tackle all these problems. Here, Power Prove aims to do just that with Digiload. This is a complete load bank control system. Thanks to its quad core 1.5 GHz processor, Digiload is one of the most powerful control systems on the market. Capable of sampling up to 6,400 times per second, Digiload provides an extensive view of generator performance to make predictive maintenance much easier. And real-time data visibility means testing and decision-making can be faster than ever. There are three user control options. Local operation is possible through the touchscreen IPS display. A rugged remote-control option is available for work at a slight distance, and for fully remote operation, Digiload can also operate over an Ethernet or cellular connection. Choice of control means a flexible solution no matter the location. Digiload can be easily configured with your own custom load step sequences for quick and easy repetitive testing. There’s no limit to the number of sequences saved, meaning that presets can be configured for just about any device that will require frequent testing. This feature is particularly advantageous for portable load banks in avoiding long set-up times. And Digiload can also help support businesses still in the process of transferring over to Industry 4.0. Test data is automatically downloaded into a suitable format for easy integration within existing data storage and processing systems. This smooth data collection process allows for quicker and easier data analysis, rapidly cutting test times with no compromise on measurement quality. As our world increasingly shifts to the digital, demand for reliable power will only continue to increase. Load bank technology will play a future role in the ongoing picture of power management, but investing in the right technology is key for a futureproofed, reliable testing system that truly meets the needs of your business. Fast and accurate measurements with enhanced load bank technology. A vital tool for power generator testing and validation is Load Banks, however, efficient testing is becoming a challenge due to ageing equipment. with industrial infrastructure being modernised, what can be done to ensure load bank technology doesn’t get left behind? Andrew Keith, director of load bank manufacturer Power Prove, tells us how advancements in load bank technology are making testing both easier and quicker than ever. Reliable power availability is becoming increasingly significant, with the move towards a digital mindset and increasing dependence on technology, meaning load banks are playing a critical role in the power management puzzle, providing safe and rigorous generator testing, whilst finding the best load bank setup to match business needs can present a challenge. Read our other stories
Changes to undertaking fire system work
Dr Justin Maltby-Smith CEng FIET CMgr FCMI, former electrician/electrical contractor, NICEIC Head of Schemes and Operations, NAPIT Technical Scheme Development Manager, and current Group Managing Director for the BAFE Fire Safety Register, discusses fire safety work within the electrical industry. For many years, there has been a potential misunderstanding about electricians and their abilities to work on wider life safety systems. Electricians are skilled people, but with this skill, knowledge, and experience comes the appropriate behaviours to clearly understand the limitations of their abilities. For example, commercial fire detection and alarm systems should be fully compliant with BS 5839-1, not just BS 7671 (and additional normative references). This work activity is not usually covered under the major electrical schemes available and, with further developments within the fire safety industry, the “Responsible Person” is becoming more aware of this fact. The appointed “Responsible Person” has a duty to ensure their fire safety systems are suitable and maintained appropriately for their building. New legislation came into effect late last year to strengthen this obligation, with Section 156 of the Building Safety Act 2022 making amendments to the Regulatory Reform (Fire Safety) Order 2005. This better defined responsibility highlighting that appropriate record keeping of fire safety information is required for the building’s lifespan (including recording the external installers/service providers that were employed to help them fulfil their obligations). This information is important to the electrical contracting industry as fire safety requirements are a far higher priority than ever before. Due diligence must be evidenced by the “Responsible Person” and therefore the choice of contractors shall be required to meet their increased competency specifications such as holding appropriate UKAS Accredited Third-Party Certification to work on fire (and wider life safety) systems. Alongside the well-established fire detection and alarm system competency schemes available on the market, there are also additional electrotechnical related specialisms that Third-Party Certification can be achieved in, these include emergency lighting systems, and evacuation alert systems. Evacuation alert systems have had a dedicated British Standard (BS 8629) since 2019 which covers their design, installation, commissioning, and maintenance. It is imperative that all fire and life safety systems are suitable and are provided by competent installers who are working to the required British Standards/Codes of Practice. These specialist areas of expertise can be evidenced appropriately via Third-Party Certification (awarded by a UKAS Accredited Certification Body that is licensed by BAFE). The BAFE competency Schemes available for the electrotechnical sector are as follows: Further information is available on the BAFE Fire Safey Register website at www.bafe.org.uk Other stories
Skills, drills and bellyaches: Electricians give their honest opinion in SELECT podcast
Seasoned electricians share their views on various topics in the latest episode of the industry podcast, recorded at the Toolbox Talk live event at Hampden. Five experienced electricians have given a highly insightful look at the industry with episode five of the highly regarded podcast Sparks’ Remarks from SELECT, Scotland’s biggest trade association. Contractors give their views on topics ranging the ongoing challenge of recruitment, the promising future for battery storage, and photovoltaic (PC ) Installations in the podcast Skills, drills and bellyaches – live from Hampden Spark! The podcast which was recorded at SELECT’s Toolbox Talk event at Hampden Park on 23rd May, saw contractors sharing their candid opinions on regulation of the profession, cashflow and even which biscuits are offered to them on jobs. One talking point for the electricians was regarding the skills shortage, with Mark Higgins of Edinburgh-based C~urb telling the podcast: “It’s disheartening to hear young people say they don’t want to go into trades because they can get £15 an hour in McDonald’s. Many also say they have relatives who’ve worked in the trade and have dodgy knees and bad backs and they don’t want that.” Gavin Ross, Commercial Director at Prime Electrical Group in Cumbernauld, also gave his views, revealing: “We find recruitment of apprentices fairly easy but with qualified electricians it’s difficult to recruit the right person for the right job. A lot of our work is in residential new build housing, so getting the operatives able to work in that environment or transferring them from commercial to residential or vice versa is challenge.” And Kevin Griffin, former SELECT President and owner of Ayrshire-based Logic Systems Fire and Security Ltd, agreed, adding: “Post-COVID, a lot of people have retired so there’s been a gap in skilled people and skills shortages all over. And that’s definitely going to be an issue going forward.” Renewables was also a topic for discussion, with Alan Watt, owner of Glasgow-based Alltech Electrical Systems claiming that PV and battery storage is “a game changer”. Alan told the podcast: “We’ve been working hard to move into the solar PV side as many of our customers have been hit by the cost of living and want to save money on their energy bills. Although grants are pretty non-existent, solar PV and battery storage has reignited people’s imagination and we’re doing a lot of installs now. Battery storage is the real game changer because it means you can store your energy and use it when you want.” Sole trader, Jim Mackie of Select Electrician in Glasgow, agreed, adding: “Over the next five years, I think installing solar PV will see exciting growth and it’s something I’m going to get myself involved in, although I plan to go for the maintenance side. Getting older, I don’t want to be crawling about in a roof – I’d prefer to be just fixing inverters and fault finding.” As always, the topic of regulation was never far from delegates’ lips at Toolbox Talks, with SELECT members expressing their ongoing support for the association’s long-running campaign for protection of title for the profession of electrician. Kevin said: “It’s a ridiculous situation and hard to believe that it hasn’t gained traction with the government. Most people think that someone has to have some sort of certification before they can walk in your door and tamper with your electrics. In the gas sector they have Gas Safe Register so why not something in a similar vein for the electrical trade? There’s no logic to it and we must certainly keep chipping away at it.” And cashflow was also a topic of conversation, with Jim revealing: “You’re always chasing your tail and paying out for the next job while waiting for payment from another – it’s a chase all the time.” Along with the serious topics, the five contractors were also quizzed on their biscuit of choice on a job, with most opting for a classic Tunnock’s treat. Kevin said: “The caramel wafer or tea cake is ideal – as long as you don’t eat the whole box.” And although they may have had differing views on some issues, all those interviewed were in agreement on one thing – their enthusiasm for the industry and SELECT Toolbox Talks. Mark said: “I’ve been in the trade since I left school at 17 and I’m 47 now. I love my trade and want to keep carrying the flag – it’s like a badge you wear or your football top. I really like keeping people safe and we need to encourage that attitude and spread the word.” Jim added: “I’ve been coming to the Toolbox Talks events for about four or five years, and find them really informative. I also attend SELECT branch meetings as much as I can because, being a sole trader, you stay informed about any important technical updates.” Gavin agreed, adding: “Toolbox Talks are great for networking and to get a catch up on technical information. It means I can go back to the office and cascade it to the rest of the workforce, which is very important.” The latest instalment of Sparks’ Remarks follows hot on the heels of the first four episodes, which featured the views of apprentices at various stages of their training across Scotland. April 2023’s launch episode, The good, the bad and the fallopian tube windups, was followed by More than wires and pliers: My first year as an apprentice in July, then Five-way tag teams, the proud father and a kick up the bahookie in November. The fourth episode Telling a lock nut from a hazel nut, was released in April 2024. All have been hosted by journalist Kim McAllister, who said: “For this latest episode, it was great to meet such a wide variety of contractors and hear their contrasting views on such a broad number of topics. “Although they all had different viewpoints, it was also clear that they all had one thing in common – they are all
Embrace a Bright Future in Electrical, Heat Pump and Renewable Energy Training Courses and Qualifications with Activate Trade Training
Starting a new career can be a daunting prospect, but it also holds the promise of a brighter future, especially in the thriving fields of electrical installation, renewables, and heat pumps. Activate Trade Training is your gateway to success, offering comprehensive training courses at our state-of-the-art centres in Central London close to the City and in Hemel Hempstead, conveniently located just off the M25. For new entrants, our courses provide a solid foundation, equipping you with the essential skills and knowledge to thrive in these dynamic industries. Our experienced instructors are committed to delivering top-notch education, ensuring you are job-ready upon completion. The growing demand for renewable energy solutions means your skills will be highly sought after, paving the way for a rewarding and sustainable career. Furthermore, all our qualifications are accredited by City & Guilds, ensuring you receive recognised and respected certifications. Experienced trades personnel will find our advanced courses invaluable for staying ahead in the rapidly evolving market. Whether you’re looking to specialise in the latest technologies such as Solar PV, Battery Storage, Electric Vehicles and Heat Pumps, or broaden your expertise, our training programs offer the perfect opportunity to enhance your skills and increase your marketability. Our range of courses includes Electrical Diplomas from Level 2 to 3 and NVQs, providing a structured and recognised pathway to advancing your career. Career changers, take note: the renewable energy sector is booming, and there has never been a better time to make the switch. Our comprehensive training not only provides the practical skills needed but also includes insights into industry trends and future opportunities, ensuring you are well-prepared for a successful transition into Solar PV, Battery Storage, Electric Vehicle Charge Point and Heat Pump Installation. At Activate Trade Training Limited, we understand that financial concerns can be a barrier to pursuing further education. That’s why we offer funding and finance options through government grants specifically aimed at individuals keen on entering the renewable energy sector. These grants can significantly offset training costs, making it more accessible for everyone to embark on this exciting career path. Have a look at what people who have trained with us say about their experiences: “I have recently completed the Solar PV & Battery Energy Storage package with Activate Trade Training, the delivery was professional and engaging. Paul, our trainer, has clearly worked in the industry and is very experienced as a tutor. It’s nice when you know the person guiding you through the course material has in fact turned a screwdriver or two themselves in relation to the subject matter. More often than not with these types of courses, we, the trainee are just talked at, whilst the lecturer clicks through PowerPoint slides. That is definitely not the case with Activate Trade Training. We had professional group discussions on key topics / points of interest led by the trainer for relevance which kept the course interesting and informative. My notes made during class and completed assignments resulted in a ‘Pass’. Thanks Paul, keep up the good work, I will be using Activate Trade Training again for sure.” Jamie Holmes IEng MIET (Member of the BSI GEL/82 IEC TC 82 – Photovoltaic Energy Systems, Participant on the technical committee for the IET code of practice Grid-connected Solar Photovoltaic Systems 2nd Edition) “I have done several courses with Activate Trade Training and have always had a great experience. The teachers are friendly and always really helpful and I always come out of their centre feeling as though I learned something valuable.” Florin Cion “Activate Trade Training is an excellent place to learn your electrical skills. I went there as a beginner and have built up my qualifications over the past year and am now working full time in the industry. Their facility is warm and friendly and the tutors are very skilled at helping you learn the subject matter. I would highly recommend this company to learn your trade.” Chana Singhe “I recently completed the Level 2 and 3 Electrical Diploma Courses with Activate Trade Training, and I couldn’t be more satisfied with my experience. The tutors were exceptional, providing clear, comprehensive instruction and practical insights. They were always available to answer questions and offer guidance. Additionally, the career support was outstanding. They helped me build a professional CV and connected me with potential employers. Thanks to their support, I successfully secured a job shortly after completing my courses. I highly recommend Activate Trade Training to anyone looking to advance their career in the electrical field.” Alex Georgiou Join us at Activate Trade Training Limited and take the first step towards a fulfilling and prosperous future in the Electrical, Heating and Renewable Energy Industry. Whether you’re starting fresh, building on existing skills, or switching careers, our accredited training programs, including Basic Electrics, Electric and Heating Renewables, through to Diplomas and NVQs, provide the perfect platform for your professional, growth and success and with our network of over four thousand employers in the UK we can even provide you with work experience that may lead to full-time employment once you’ve got your qualifications with us. Activate Trade Training Ltd email: paul@activate-training.co.uk • Tel: 020 8533 3794 • www.activate-training.co.uk City & Guilds – EAL – LCL Approved Centre Edexcel/NCFE Certified Assessor/IQA M25 Training Centre: Imex House, 575-599 Maxted Road, Hemel Hempstead HP2 7DX London Central: The Green House, 244-254 Cambridge Heath Road, Bethnal Green, London E2 9DA
NICEIC celebrating talented females within the electrical industry on International Women in Engineering Day
The leading certification body for the electrical industry NICEIC, is celebrating talented females in the electrical sector on International Women in Engineering Day (23rd June) Led by the Women’s Engineering Society, the awareness day, shines a light on the successes of female engineers worldwide, intending to empower others to an engineering career. With only 16.5% of engineers in the UK being female*, there is a need to encourage more women to consider careers within STEM (Science, technology, Engineering and Mathematics) sectors. Sharing female role model success stories within the engineering industry is therefore, one of the most powerful ways to promote the benefits and opportunities available to those within the sector. One such story is that of NICEIC Area Engineer, Lisa Burge. Lisa, who was named Student of the Year whilst studying for her electrical qualification, was on the lookout for a career that would challenge her and allow her to invest in her skillset. She says: “My friend told me that he was training to become an electrician. After some self-doubt, I was encouraged to go for it. It ended up being the best advice I ever followed.” Following a successful career as an electrician, Lisa joined NICEIC in the role of Area Engineer. This role involves her assessing the competence of electrical contractors and gives her the opportunity to drive industry standards, something she is passionate about. A career in the electrotechnical industry can provide a wealth of benefits including progression opportunities, particularly in renewable and sustainable technologies, as well as excellent salaries. Lisa encourages women to consider pursuing a career in the industry that she has thrived in, saying, “I’m so pleased that I decided to pursue a career as an electrician. I have learned so much and enjoy the variety of work immensely. I would really encourage anyone thinking of entering the industry to do so. There are so many opportunities and possibilities within the sector, there’s never been a better time to join!” NICEIC Head of Standards, Dani Putney, adds: “Success stories like Lisa’s need to be shared with all aspiring female engineers as we try to break down the barriers to women entering the electrical industry. We recognise that there is still more to be done but International Women in Engineering Day offers a key opportunity to highlight the success of women in the industry, as well as presenting the benefits available to those who decide on pursuing a career in the sector.” For more information, visit: * inwed.org.uk/about/
